MacLeod Plumbing: From 2–3 to 15–20 enquiries per week

A conversion-focused redesign that modernized MacLeod Plumbing’s online presence, clarified their services, and made it effortless for customers to call or request a quote—resulting in 142% more enquiries within the first 60 days.

+142%

Increase in enquiries

2–3 → 15–20

From weekly enquiries

2.1s

Avg. page load (LCP)

3.6%

Homepage conversion rate

Top 3

Top 3 in Google Maps for 'emergency plumber Edinburgh'

What we did

Sticky tap‑to‑call on mobile
Service pages that convert
Reviews & trust badges
Faster LCP + lazy images
Structured data (LocalBusiness)
Quote form (3 quick fields)

Clean, modern plumber website on laptop and phone

The Challenge

MacLeod Plumbing’s old site looked dated, loaded slowly on mobile, and buried the phone number. Most visitors scrolled with uncertainty and left without calling. They were getting just 2–3 enquiries a week despite solid word‑of‑mouth in their area.

Our Solution

We rebuilt the site around a clear customer journey: services up front, trust proof (reviews and badges), then two obvious actions—Call or Get a Quote. We added a fast, mobile-first UI, sticky tap‑to‑call, structured data, and location pages to rank for high-intent local searches.

The Results

Within two months, enquiries increased by 142%. The phone rang more consistently (including weekends), and the quote form captured jobs that previously slipped through. Their team reports far fewer time-wasters thanks to clearer service descriptions and pricing guidance.