Thomson Electrical: +238% phone calls in 60 days

We rebuilt the site to emphasise credibility and easy contact — call-to-action buttons placed where users actually need them, clear service pages, reviews, and a streamlined quote form. More trust, fewer distractions, and a big uplift in enquiries.

+238%

Increase in phone calls

12 → 40+

Calls per month

2.0s

Avg. page load (LCP)

3.1%

Homepage conversion rate

Top 3

Map Pack visibility

What we did

Sticky tap‑to‑call on mobile
Clear CTAs across pages
Reviews & accreditation
Streamlined quote form
Local SEO structure
Performance and accessibility

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Professional electrician website on laptop and phone

The Challenge

The old site felt generic with no clear next step. The phone number wasn’t prominent on mobile and there wasn’t enough proof to earn trust at a glance.

Our Solution

We led with trust: reviews, accreditation, and local proof. We added sticky tap‑to‑call, simplified the quote form to 3 fields, and structured service pages with comparison blocks to reduce hesitation.

The Results

Inbound calls increased by 238% within two months. Quote quality improved and the team reported fewer time‑wasting enquiries thanks to clearer copy and pricing guidance.