Edinburgh Emergency Plumbing: +300% call-outs

We rebuilt the site for speed and clarity: emergency contact up-front, trust proof above the fold, and a quote form that captures details quickly. The result was more calls when it matters most.

+300%

Emergency call-outs

8 → 32+

Calls per month

1.9s

Avg. page load (LCP)

3.4%

Homepage conversion

Top 3

Map Pack visibility

What we did

Sticky tap‑to‑call on mobile
Trust proof above the fold
Local SEO & service areas
Fast LCP and lazy images
Clear emergency CTAs
3‑field quote form

Emergency plumber website — laptop and phone

The Challenge

The previous site buried the phone number and didn’t inspire confidence quickly. On mobile, finding the right action took too long.

Our Solution

Visible phone and “Request a Quote” actions, a slim quote form, and stronger proof (reviews, accreditations) where users see it first. We optimised images and trimmed scripts for a fast LCP.